BMW has unveiled the sixth generation 3 Series; the world’s best-selling premium saloon. The new 3 Series Saloon is the heart of the BMW brand, responsible for one-fifth of the company’s global sales. When the latest incarnation of 3 Series goes on sale next February it will build on the current model’s position as the ultimate drivers’ car in its sector. But it will also be the most logical business proposition, thanks to new powertrains and additional EfficientDynamics fuel-saving, emissions-reducing technologies.
The new BMW 3 Series Saloon is a car of contradictions: larger and more spacious than the model it replaces, but lighter; quicker in many cases, but more fuel-efficient; and more nimble and agile while even safer. There have been big steps forward in style, quality, comfort and specification for only a minimal price increase. A wider choice of trim levels and an extensive personalisation programme will allow 3 Series Saloon buyers to order virtually a bespoke car.
The clear drivers’ choice _With its rear-wheel-drive layout, near-perfect 50:50 front-to-rear weight distribution, agile chassis set-up and responsive engines, the BMW 3 Series has always been the benchmark for driving enjoyment among compact premium saloons. That position has been strengthened in the new model.