Kia celebrated a 'landmark year' in its remarkable history by holding the premieres of three new models at the 81st Salon International de l'Auto in Geneva which opened its doors yesterday.
The all-new Kia Rio compact car made its debut on the world stage in Switzerland. The all-new Kia Picanto small car is appearing outside Korea for the first time and the new Kia Optima Hybird is being shown for the first time to a European audience.
Vice Chairman, Kia Motors Corporation Hyoung-Keun Lee said the Korean automoker's uniquely powerful presence at Geneva will embody three premieres and highlight the brand's design-led revolution, world-class engineering and advanced hybrid technologies.
According to the Kia official, "in Europe and around the world, the small and compact car markets account for a huge percentage of global sales, so the introduction of new Picanto and new Rio is immensely significant for Kia in what I am sure will be a 'landmark year' for our brand".
Last year Kia delivered more than 2 million vehicles to customers, an increase of 27% over 2009 and this year, and with the popularity of new models such as the Venga, Sorento, Sportage, Optima and Cadenza coupled with the arrival of new Picanto and new Rio in Kia showrooms they are looking forward to strengthening their position and sales this year.